Employment branding is a term used to descibe the image a company projects as a potential employer. This is not just about putting a spin on work place practices but ensuring that your internal culture is in order. I discuss this concept in a guest blog for Likeminds.
However, in a recent #tchat discussion, the cross overs between recruitment and marketing are also discussed. It is clear that the processes of recruitment and employment branding do not operate in isolation.
This week’s questions:
Q1) What are the most common elements of employment branding?
Q2) What commonalities and disconnects exist between employment branding and internal culture? What are the consequences of this?
Q3) Where can the marketing department add value to your recruitment processes?
Q4) What processes enable greater collaboration between marketing, HR and recruitment specialists?