#NZLEAD RECAP: Employment Branding

Your employment brand includes everything from your people, your physical premises, your culture, and making sure candidates have a great experience through your recruitment process.  It is not just about the marketing of these things though. Having an external brand that reflects the internal message is crucial.

If your brand is not consistent with your internal culture then this mismatch can create more problems than it is worth. The consequence of this can be high turnover with new employees and low engagement with existing employees. Your current employees could also consider it a bit of a farce and this is not great for your reputation, particularly if you don’t have the best internal culture.  Flip that over though, you can also have a great internal culture but are not leveraging it to its full potential.

So how do you create congruence between your internal culture and your external brand? Well you can partner with marketing or take this on yourself (add another skill to the already wide HR repertoire?). But do this to add flare to what you already have rather than create unrealistic spin. You don’t have to be too out there. Own your brand, and keep it authentic and transparent.

One of the ways to create transparency is to give potential candidates greater access to your organisation throughout the recruitment process. Let them see what your organisation is really like, warts and all, before making a decision. Having a good internal culture is a good start (you can read the blog on LikeMinds on this topic here).

Unsuccessful job candidates can also be brand ambassadors. Consider the impact on your brand by not getting back to candidates. Lack of time and resources is not an excuse when brand value is accounted for. If you are getting too many candidates is your recruitment message the right one?

In this respect, recruiters should understand the whole business including the brand and culture and be able to accurately articulate that to potential employees.  Have you seen any examples of employers who do this really well? Or not so well?

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#NZLEAD PREVIEW: Employment Branding

Employment branding is a term used to descibe the image a company projects as a potential employer. This is not just about putting a spin on work place practices but ensuring that your internal culture is in order. I discuss this concept in a guest blog for Likeminds.

However, in a recent #tchat discussion, the cross overs between recruitment and marketing are also discussed. It is clear that the processes of recruitment and employment branding do not operate in isolation.

This week’s questions:

Q1) What are the most common elements of employment branding?

Q2) What commonalities and disconnects exist between employment branding and internal culture? What are the consequences of this?

Q3) Where can the marketing department add value to your recruitment processes?

Q4) What processes enable greater collaboration between marketing, HR and recruitment specialists?

 

 

 

 

 

#NZLEAD RECAP: Disabled HR Professionals = An Enabled Human Resources Profession

Anne T

Discussion this week was based on my recent blog with the same title – see http://annetynan.wordpress.com/ , which highlighted three issues:

  • There appears to be little or no publicly available information about the issue of      disabled people working as HR professionals
  • Google search results invariably highlighted a division, with ‘disabled people’ on one side and ‘HR professionals’ on the other – i.e. it’s a ‘them and us’ scenario
  • HR has clearly done a great job helping other professions to open up to disabled   people but appears to have forgotten to do the same for itself

We asked four questions, all aimed at gathering information from the #NZLEAD community. As everyone who has been involved in tweet chats knows, they are a bit like trying to put together a meal with people throwing ingredients at you from every side. It was not until I went back through the tweets that I realised exactly who had said what, made slightly more complicated when we had forgotten to use the hashtag. The other fun aspect is that we often answer different questions or reply to earlier tweets all at the same time – it is a real Twitter Tower of Babel and I salute Tash and Amanda for their weekly dedication to this.

What follows is a brief summary that you should therefore take with a pinch of salt. I could not include all tweets so this is a sample – feel free to comment subsequently if you think I missed something crucial. I will follow up some of the issues myself in subsequent blogs but for the moment, this is what I think happened this week. This may be a longer recap than usual but it would be a pity not to share information when there is so little of it at present.

Experience:   What is your experience of disabled people working in HR?

The consensus seemed to be that most people had little or in most cases no conscious experience of working with disabled HR colleagues.

It was accepted that colleagues may have/have had hidden disabilities but it had to be assumed that these were undisclosed and with no obvious external signs.

However, we were fortunate to be joined in the chat by colleagues who themselves have either disabilities or other relevant experience. Have a look below but if anything seems incoherent, go back to the original #nzlead source. The tweets below are not consecutive.

https://twitter.com/RoyalToots/statuses/375519216612679680

Data:  

What are the benefits of knowing the numbers and characteristics of                         disabled people who work in HR and their impact on others?

Opinions were divided about the need for data and published case studies but it was established that information is needed to fill the current gap.

Impact:          

Do you think that employees find HR more approachable if they can see                   that disabled people are well integrated into the department?

Most people felt that HR should always be approachable but that seeing people with disabilities working in HR could be beneficial.

Future:

What could/should organisations such as HRINZ and CIPD do to                                encourage disabled people to consider a career in HR?

Although there were a few suggestions relating to HRINZ and CIPD, people also looked beyond the HR profession itself for support.

Before we close…..

An unexpected but great finishing touch to this week’s #nzlead involved the sudden intervention of Vaughan Smith, Radio Announcer at The Edge Radio Station, wanting to know what #nzlead was all about. After Tash neatly informed him that:

And so we leave you to it! Thanks for joining the session.

Get in contact with Anne via @AnneTynan her blog http://annetynan.wordpress.com

or look her up on LinkedIn or her website https://sites.google.com/site/tynanequality/